A young Filipino serial entrepreneur explores the world of NFTs or non-fungible tokens to provide Filipinos with accurate insights into the investment potential of cryptocurrency and digital works of art made unique by blockchain technology.
Miggy Azurin, 29, is a content creator and CEO of The Mega Maxi, a Web3 media company that delivers the latest news and happenings on cryptocurrencies, NFTs, games to earn, and the metaverse. The company recently closed an investment that will help fund its mission to bring the next billion users to web3, the next generation of the internet revolving around blockchain technology.
“The Mega Maxi is a web3 media company that provides the latest crypto, NFT and P2E gaming news and information. Our goal is to provide high quality content to inspire and educate users. We want to guide them in their journey through the metaverse. We recently closed an angel investment round that will go directly to funding our mission to bring the next billion users to Web3,” Azurin said via email.
Azurin admires his father, Jojy Azurin, who was also very active in the startup scene in Manila. “I care about him. It gave me the exposure and knowledge I needed to get into tech. That’s all I’ve been immersed in since graduating,” he says.
He got into entrepreneurship right after graduating from Ateneo de Manila University with a major in management and a minor in international business. He launched several startups in different industries, but none came to fruition.
“I got into entrepreneurship right after graduating from university. I tried to start several startups in different industries, but none of them took off,” he says,
Azurin admits he was a “serial failure” as it took him six attempts before he finally managed to undertake. He dabbled in technology, food, and recruiting before finding his love for marketing, and now he’s involved in many communities in the NFT space.
He ventured into freelancing as a marketing consultant and offered free services for a month to interested clients to attract clients. He got off to an excellent start as a dozen people called on his services.
“Before I threw in the towel and joined my peers in business, I ventured into freelancing and found my love in marketing. paying customers soon after,” he says.
In April 2017, he decided to start his own marketing consulting company called Huskee Digital. “I remained relentless and persistent. I used my previous business failures as learning opportunities to guide me in delivering marketing services to my clients,” he says.
In 2021, he joined 4Gives as Marketing Director. 4Gives is a buy now, pay later fintech start-up. “We’re launching two products later this year to help both ordinary consumers and businesses better manage their credit,” he says.
Rise of cryptocurrencies
His interest in crypto, web3 and NFTs erupted in early 2021 when he discovered NBA Top Shot, the official NFT project of the National Basketball Players Association. “I saw the marketing potential of NFTs and how brands can use technology to reach more fans, create engagement and connect with different people on a virtual level,” he says.
“Eventually I moved on to games like Axie Infinity. I’m also an ambassador for another mobile blockchain RPG called ‘Guild of Guardians’. To this day, I’m involved with many other small space communities. NFT,” he says.
“In my deep dive into NFTs, I realized there was so much information to digest, and I found it difficult to figure this out on my own. And with a willingness to educate and share with all the knowledge and experience that I’ve accumulated, I think I’m now in a good position to offer people a way to consume high-quality information – and that’s through The Mega Maxi,” he says.
Azurin says the past 24 months has seen an increase in interest and money in the NFT space, with the two main factors being the adaptation of cryptocurrencies in the Philippines and the rise of P2E games like Axie. Infinity.
“It has been well documented how Filipinos actively buy, sell, trade and own cryptocurrencies and NFTs,” he said.
Azurin envisions The Mega Maxi as the premier hub for the highest quality content for anything and everything about NFTs and P2E games. “I want to give readers the information they need to venture into crypto with confidence,” he says,
Azurin describes web3 as a community and celebrates creativity. “If brands want to make a splash and venture into the space, I think they should first look to build a strong online community and curate exceptional online experiences for their members,” he says.
“Big tech companies like Apple, Facebook and Google have defined our experiences for a very long time. We had to play by their rules. But in web3, I think most companies that build in the Metaverse will be “community first”. The community will have more influence on experiences and product brands will build,” he says.
Azurin welcomes more freedom over data and digital assets. He says one of the main tenants of web3 is decentralization, which gives organizations less power and allows users to participate more actively. “The best Web3 brands will be those that give users true ownership over assets, whether it’s art, collectibles, gaming items, or experiences,” he says.
“Blockchain technology enables two things: immutability and transparency. Projects will not be able to drastically alter the terms of a smart contract after it is deployed, thereby protecting users from any bad actors. And since blockchain requires networks of computers to validate transactions, there will always be complete transparency with what is going on in each project. This makes it difficult for project managers to hide sketchy or illegal activities,” he says,
Azurin says NFTs in entertainment, sports and music will attract a new wave of users to the space.
NFTs have enabled new ways to communicate, organize events and socialize with other people. People buy jpegs for the financial rewards that come with speculating on the assets and communities those jpegs form, he says.
At the same time, NFTs are a way for people to signal their interests, hobbies, and passions. It becomes another form of social currency, allowing people to build communities and socialize with each other, he says.
“I believe that most people will one day own an NFT to some degree. Brands will lean into technology to grow their communities, create new online and offline experiences, and enable their customers to engage with their brands in a different way,” he said.
He says the Metaverse provides more career opportunities for young Filipinos in web development and community management. “The art of creating and managing smart contracts will be in demand as more businesses leverage the technology. People who are both social media savvy and have a deep understanding of community building will see also countless opportunities as companies invest in growing their online communities,” he said.
“For recent grads, I would start by attending the many networking events held across the country. Many passionate and smart people work here in the technology sector. There is so much to learn about space and it becomes financially and professionally rewarding to follow your curiosity,” he says.