If you start looking online for donuts, you will see a popular concern about their shelf life. This was precisely the problem that Wil Torres wanted to tackle while providing a quality option for anyone who loves sweet snacks..
This is how Golden Dough Foods was born.
Headquartered in Winter Park, Golden Dough Foods is home to the brands Golden Dough & Co. and La Panadería Dulce (The Sweets Bakery), which Torres said is making the first-ever individually-wrapped, full-size, extended-shelf-life yeast donuts on a large scale.
“We have achieved and tested 75 days of shelf life. So the goal is for it to be as good to eat and taste the same on day one as it does on days 5, 15, 25, 30, 60, 75,” said Torres, a Puerto Rican entrepreneur. .
The donuts are still in the works, but are set to launch in the next few months in retail stores. Torres says he’s confident they’ll sell well.
“If you pitch perfectly, you pitched too late, in my opinion,” he said. “So we will also learn once we run out of our product.”
Golden Dough & Co. has five exclusive recipes and approximately 18 other flavors in the works.
Flavors include Golden Frosting, Strawberry Flavored Frosting and Hot Honey Flavored Frosting, while La Panadería Dulce, a tribute to Torres’ Latin roots, launches its Dona line with its Mango Flavored Frosting and Frosting. flavored with spicy mango.
The idea came after years of working with Krispy Kreme and helping that company expand its brand and products to retailers in the United States.
Torres, a consumer packaged goods veteran with a history of developing profitable concepts that drive growth for retailers and wholesalers, helped run RxBar and PopCorners when they were startups as well as established brands such as Boulder. Canyon and CheriBundi.
He was also responsible for developing and executing a factory-to-shelf packaged bakery program while at TSW Foods.
“I came up with the idea for Golden Dough Foods because I felt there was a need in the market for something new, but familiar,” Torres said. “When consumers crave an indulgent treat, our donuts make a great on-the-go snack, or they can be enjoyed at home whenever it’s time for a comforting little snack.”
To achieve the freshness and quality that doesn’t take away from the taste, Torres says he and his team developed proprietary technology that extends the shelf life of donuts.
He works with food scientists who use the science of water migration “to create the mixtures that we have that allow the yeast to rise, because there is a cake, which is the heaviest, preserves the moisture, but prolongs its shelf life”.
Most items, Torres says, have a shelf life of 33 to 68 days. He points out that unlike donuts that quickly become hard or stale, Golden Dough Foods varieties can last for months on the shelves.
Its unique individual packaging assures the customer that they will have a fresh product, but Torres says it also “gives the retailer peace of mind that they are getting a product that is not going to spoil on the shelf”.
In the future, he says, he wants to be the Oreos of the donut industry.
“You see how they keep coming out with flavors, with different toppings,” he said. “There is a market for all types of taste buds and cultural backgrounds have different tastes, so we want to cater for everyone.”