Soulja Boy partners with tech entrepreneur Antoine McLaughlin to help creators monetize their content on the app

Antoine McLaughlin has occupied his time during the pandemic-induced quarantine by building a business that most would be worried about, but McLaughlin has found it beneficial. When thinking about potential investors to connect with, he immediately thought of the rapper Soulja Boy because he would be the perfect hype man and investor for his Kandiid application. Moreover, the hip-hop star shrewdly used social media in his early days to launch his music career.

Inspiration struck McLaughlin to develop a pre-pandemic software app while he was on a date with his girlfriend and wondered why there was no app available where he could save his photos. in one place and then have the ability to monetize the images. He worked on the idea for two to three years and incorporated the company in April 2020.

“I realized this is the perfect platform where we can go from social media and post things for free and value your content [by] owning your content, and that’s where I first established the concept,” he says in retrospect. Platform users can take advantage of the option to monetize their content.

The Kandiid app can deep connect and encourage collaboration with other social media platforms like Instagram, Tik Tok, Twitter, and Facebook. The goal of the app is to become a one stop shop for different platforms.

“We can’t directly compete and say, ‘hey, let’s go on your social media, Kandiid.’ More so, use Kandiid as a conduit to your other outlets,” he explains the versatility of the digital app. “A lot of creators, influencers, and artists do more than one thing, and the advantage is that you may want to promote every day.”

A link inside the app will allow the user to highlight their other activities: “There is no shadow ban, we are rated 17, so it is a platform mature form. We won’t stop you from posting what you want to post. We want creators to be [themselves]which was important to me when I first created the platform.”

Soulja Boy’s involvement in the app has proven to be very effective in increasing brand awareness. In October 2021, the “Turn My Swag On” artist advertised Kandiid on the nationally broadcast radio show – The breakfast clubresulting in 15,000 new users in one day for the app, making Kandiid trending at #71 in the App Store.

Soulja Boy is more than a public defender of software; he also co-owns the app with McLaughlin and actively participates in its development. Chief strategic adviser Lew Tucker, former president of Bad Boy Entertainment, brokered the influential rapper’s arrival at the company.

“It created a lot of buzz, which was a big step, and it was organic; it wasn’t paid marketing, it was just us believing in the product, and users started using it. when they came on board and said, ‘wow, this is a different area, this is unique. We’re not that

Bugatti one more time-consuming application, but [we’re] just getting where we need it, like in stages and watching how users interact with it. You know, it helped,” he admits.

Soulja Boy was the first celebrity to join as a shareholder, and at the request of McLaughlin’s brother, he decided to contact the self-taught artist to pitch the idea for the app.

McLaughlin’s partnership with the “Rick & Morty” artist proved advantageous. Soulja Boy became the first celebrity to join as a shareholder, and the collaboration between the 31-year-old pair resulted from the insistence of McLaughlin’s brother. The latter encouraged him to slip into Soulja Boy’s DMs because, as he recalled, Soulja would understand what the young tech entrepreneur was looking to accomplish.

“I’m not kidding, I DM’d Soulja Boy, he hit me back like I was interested in hearing [about it]and we had a zoom call, and I’m like, yo, this is really Soulja Boy,” he says, recalling the amazement he felt that life-changing day. He further explains how their meeting was chance when Soulja recognized McLaughlin’s chief strategist, Lew Tucker, a former music executive whom Soulja knew through Tucker’s lawyer. legal terms of the agreement, Soulja has entered into as a business partner.

He was consistent. I think a lot of people have ideas, business opportunities that they want you to participate in, and they’ll say once, and that’s it. But I felt he was very consistent after I answered and he was like, “Yo, let’s make this happen.” He was on top,” Soulja says, expressing his reasons for embarking on this unique project. “He was explaining everything to me, and it was already something I was ready to do. I think social media, apps, internet and different platforms [are] the future. He’s ahead of the curve, and he’s a black man doing it; I want to do everything I can to help him and take it to the next level.”

The intriguing selling point for Soulja was the concept of the app, where users can earn money from their content.

“I feel like a lot of creators; they put out dances, videos, vlogs, content presentations, whatever, music, and they haven’t been paid properly from the material that they create. These songs or videos go viral for millions of people. people to see, you can download [on the app]selling it and making money from it, and that’s what attracted me and stuck with me on the pitch.”

He continues, “I think it’s good for everyone. Who doesn’t want to get paid for the content they created? Even though we create the content for free and people watch the content for free, the people who own the app, they profit from ad revenue.”

McLaughlin wants to ease the anxiety many social media users have when they post frequently by rewarding them for their efforts. If a person has more than two hundred images, they are prompted to drop photos on the app.

“We want you to post all the time. That’s the beauty, and right now we have over 40,000 images uploaded to Kandiid. So people are posting a lot of content,” he said.

The duo intend to market to black creators on Tik Tok, and they are currently fundraising to increase their marketing budget, but they want black culture to remain aware of the value they bring to any platform. .

“We blew up the Clubhouse during the pandemic, but we want [users] to control their content. Most social media phantom bans when you promote other things they delete your Instagram you can’t go online and say what you want to say we are literally in a social media prison,” says McLaughlin. have filters. We want the app to allow people full creative freedom, and we don’t want to take advantage of your content at all and not give back. That’s what Kandiid is all about; you get 85% of the revenue.”

Gaining traction with early adopters is a challenge for any new social media platform. Other artists who respect Soulja as an entrepreneur and artist have followed him and opened accounts on the app.

“We had artists like stack package, which has one million followers on Instagram; he came because of Soulja Boy and many others. It’s a chain reaction to get other artists and celebrities to understand what we’re trying to do here at Kandiid and control the narrative. Also, micro-influencers are very important to get their name out there. Tik Tok stars started without followers; like the D’Amelio sisters, they are Tik Tok’s biggest influencers and grew up with the platform. So we’re definitely highlighting the people who are on Kandiid now and also growing with us,” McLaughlin said.

As a side note, this interview with McLaughin and Soulja Boy was done before Tik Tok user Kamby was named the most popular Tik Tok account toppling the D’Amelio sisters, as previously reported by Forbes.

Soulja Boy, now a new father, is not only known for his Hip Hop bops but also for the many businesses he owns. Retaining ownership of the various businesses he is involved in is very important to him as he wishes to pass on what he has accumulated for the benefit of future generations.

Soulja uses the app to promote her “on the fly photo shoots”, tours, vacations and albums. “I look at other apps like Instagram and Facebook and see what my audience gravitates toward and try to bring that to [Kandiid].

Reception from other users of the platform has generally been positive. The pair continue to update the app, making it NFT and cryptocurrency compatible with a new feature called “The Klub” that many other social platforms don’t have.

They are open to new investors who continue to improve the application. In addition to Soulja, McLaughlin has signed up three NFL players as investors. The company is currently participating in a Series A which began on January 1, 2022, led by a group of angel backers in San Antonio, TX.

These enterprising young men have big dreams for their application; the goal for Kaniid is to build a legacy for their families, and I hope they get the chance to stand in Times Square ringing the New York Stock Exchange bell to announce their IPO.

“I’m trying to make history as a social network’s first black-owned unicorn as that’s my goal. I can show my kids that they don’t have to go through the hardships I been through growing up having a successful app. I want to change the world because now people can make money and become millionaires on Kandiid. This is my biggest thing; I want to make millionaires on a platform I created I want to give people the opportunity to change their life on something Soulja and I just sit like let’s give people the opportunity because maybe they are not creators or thinkers at that title. But that doesn’t mean they can’t monetize themselves and use the platform to make money. When we make millionaires – we did that.”

Soulja adds to McLaughlin’s assertion, saying, “I want to leave something that’s going to exist, like people can go back and read it six, seven years [from now]. I want to write history.”

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