Founder of £14m Shropshire loft empire named entrepreneur of the year

Rob Stone

Rob developed the idea for Telford-based Instaloft, the UK’s largest installer of loft storage solutions, while facing spiraling consumer debt and struggling to feed his nine children. Scrolling through franchise opportunities online, he found one for loft ladders.

Although he couldn’t afford a franchise, in a decisive move Rob bought some basic tools via a £200 credit card loan, created a basic logo and launched the Instaloft brand on Facebook.

Instaloft is now a £14million turnover empire, employing more than 140 workers across six UK depots.

The UK Business Awards recognize the country’s best business achievements and highlight best practice from all corners of the UK economy, with integrity and fairness at its heart.

Each of the 19 categories is assigned at least three judges and each entry is scored at least six times, first for the written submission and then for a live presentation before being reviewed by the judges.

Rob said: “I’m still in shock to hear I’ve won Entrepreneur of the Year given the caliber of competition we faced. Instaloft grew out of very humble beginnings at a very difficult time in my life and I have worked very hard to grow the business, so receiving this accolade is incredible recognition after some difficult years.

“I hope my story inspires other aspiring entrepreneurs who embark on their own journey to success. You have to believe you can do it to be successful, and I look back on my journey thus far with pride.”

The winners of the seventh annual UKBA were announced at a virtual awards ceremony on July 7.

Instaloft, which this year also announced the launch of the brand’s electrical arm, Instaspark, is headquartered in Telford, with regional offices in Essex, Reading, Peterborough, Newport and Wakefield. Instaloft is now on track to achieve £30 million in revenue over the next three years as Rob continues to expand the business into new sectors and regions.